Wacker Neuson Days

Customers have flocked to Wacker Neuson factory events this year to see what’s new.

Wacker Neuson

There is no Bauma in Munich this year and there is no Intermat in Paris. In the traditionally three-yearly cycle of the major construction machinery trade fairs, 2017 is a Conexpo-Con/Agg year – which means Las Vegas, USA.

Conexpo took place back in March 2017. Knowing that many of their customers closer to home may have been unable, or perhaps unwilling, to make the trip to the Las Vegas, several European equipment manufacturers take Conexpo year as an opportunity to hold their own open house events, bringing customers to their factories.

Wacker Neuson has gone one better, holding not just one customer event, but two.

Firstly, in mid-May Wacker Neuson held a week of events at its Reichertshofen facility, attended by almost all of its dealers from across Europe and the Middle East, as well as more than 400 key customers from around the world.

“With the Wacker Neuson Universe event, we want to bring the Wacker Neuson brand to life and make it a tangible experience for our customers and dealers,” said Alexander Greschner, CSO of the Wacker Neuson Group. “The idea behind it: We want to show the added value that we offer our customers–with the reliability and performance of our products, but also with important features that make their everyday work life much easier–in a practical and fun way.”

Wacker Neuson

The week ended with a Saturday open day for the townsfolk of Reichertshofen and friends & family of the factory workers. Some 5,000 people turned up for this. “We were expecting many visitors but the number of people was really overwhelming,” said Helmut Bauer, managing director of Wacker Neuson Produktion. “This was a huge opportunity to present Wacker Neuson in the region and to draw attention to the company as an employer and as a training organization.”

Along with the open house, Wacker Neuson held a Training Day to tell young people about the company’s training opportunities.

The Wacker Neuson factory in Reichertshofen has grown a lot since it first opened in 1964. It is here that all the company’s vibratory plates and rammers for compaction are designed, developed and produced, as are demolition breakers, floor saws and light balloons. A new four-storey research and development centre was added in 2016 at a cost of €10m.  You can see it in the background of the photo below.

Wacker Neuson

Wacker Neuson Expert Days

Then, at the end of the month, Wacker Neuson group company Kramer held its Expert Days. Several hundred customers and would-be customers visited the Pfullendorf plant (shown below) on 29th and 30th May to see and try all the latest Kramer machines, including the new 5055e, an all-wheel-steered electric loader.

Wacker Neuson

Participants had the opportunity to test the e-wheel loader on a test track. “We have been manufacturing the 5055e as standard for a year now and we are consistently receiving positive feedback from the industry,” said product manager Daniel Fechtig.

“It is more important than ever that we are able to demonstrate to interested parties and customers the possibilities and scope of use that our machines can offer,” added Karl Friedrich Hauri, management spokesman of Kramer-Werke GmbH.

Steve Rhine

About Steve Rhine

Community Manager at MachineryZone USA - All latest construction news on MachineryZone Mag!